Hi, I'm Hinna. I turn data into ideas, and ideas into products.

HealthQo: An SMS-Based Mental Health Service for Underserved Communities

COVID-19 worsened mental health outcomes across South Asia. Founded HealthQo, an SMS-based AI service needing no app or internet - MIT hackathon winner, incubated at MIT Node.

Led a £1M Data Modernisation Programme for a Global Bank

Led a cross-functional team as Scrum Master and Product Owner across discovery, roadmap and delivery of two data products in a highly regulated financial-services environment, impacting 20M+ users.

Automated a Four-Month Process Down to Three Weeks

Independently built a data requirements automation solution for a Big Pharma client - an 85% time reduction that turned into new consultancy revenue.

Redesigned an Experimentation Programme End-to-End

A ground-up redesign - discovery, statistical playbook, governance automation, and org-wide training. Became the primary internal expert, turning testing into a trusted ship/iterate/stop standard.

Led Delivery of a Global Audience Segmentation Tool

Led build, delivery and adoption to enable precise targeting across 15+ markets - running workshops, managing user testing, and delivering feature builds, user stories and technical docs for every release.

Commercialising an Enterprise AI Platform for the NHS

Supported an enterprise AI platform build with a major data and AI provider and NHS Solutions Exchange use-case validation, ran workshops to shape an AI costing tool, and crafted its business materials - moving it into commercial NHS conversations.

Cross-Market Econometric Modelling for a Global Vehicle Manufacturer

Pre-processed data, ran QA/KPI validation, and built base econometric models across multiple markets and vehicle lines - giving the client validated models to guide media investment with confidence.

Building a Dashboard to Optimise Trade Promotion ROI

Built features for a dynamic Python/Streamlit dashboard analysing promotional effectiveness, and running scenario analyses to inform ROI decisions.

Building the Business Case for a National Data Store

Owned the business case for a national data store- 20+ stakeholder interviews, current-state systems analysis, and director-only workshops. Secured executive buy-in and VP-level recognition.

Show Up: A Personal Operating System for Hard Days

personal project

A personal iOS app in React Native/Expo, built solo around two adaptive modes - Hard Day and Good Day - designed for cognitive overload, not just productivity.

Designing a Discussion-First Digital Book Club

personal project

Designing a social reading app with private clubs, chapter-gated chat, and a way to discover niche reading communities worldwide.

Teaching a Robot to Coach Interview Skills

Programmed SoftBank's Pepper with speech and emotion recognition to simulate interview practice, giving real-time feedback on tone, pace and filler words.

Augmented Reality for Inclusive, Everyday Learning Materials

Designed an AR concept using ARKit and RealityKit to make therapeutic and learning materials more engaging and adaptive for differently-abled children.

A Grocery-Sharing App Designed to Cut Food Waste

Designed a grocery-sharing and budgeting app tackling food waste through portion flexibility and community-driven sharing, validated through user testing.